ABSTRACT
In this paper, we offer some initial examination on how Covid-19 pandemic impacted the consumer behaviour towards retail sector in India. We argue that Covid-19 pandemic offers a great opportunity for businesses. We also discuss some potential directions of how consumer sustainable decision making will be shifted to due to the pandemic. In this paper the data is collected from various Indian consumers from different cities who made purchases from organised retail store. In our discussion of consumer behaviour we outline how COVID-19 has impacted retail sector and also the behaviour of the consumers towards sustainable transitions. It has been seen that consumers interest have been shifted towards retailing, online payments, sustainable food habits, and sustainable lifestyle. This study will help the businesses as well the academicians in determining what consumers prefer during this pandemic.
ABSTRACT
The Indian payments landscape has undergone a makeover in the recent past with the decision to demonetise leading to a shortage of physical currency. The current COVID-19 pandemic created a contamination fear while exchanging and using currency. Hence, the customers started adopting digital payments. Research was conducted in this context to investigate the behaviour intentions of the customers regarding digital payment usage through application of the Unified Theory of Acceptance and Use of the Technology-2 (UTAUT2) model. This paper explores the behaviour intentions of using digital payments during the pandemic. A survey questionnaire was designed to collect the required information from 271 respondents through the judgemental sampling technique. The data were analysed using SPSS and AMOS. The results revealed that, among the seven constructs examined, effort expectancy and habit had a positive effect on behaviour intentions. No association was elicited between social influence, facilitating condition and price value on behaviour intentions. The findings also uncovered a moderately significant negative relationship between performance expectancy and hedonic motivation on behaviour intentions. Compared to prior studies, the findings regarding a few constructs from our study were in line with earlier work, whilst others were found to be not so. Also, the timing of the study might have played a role in influencing the results as most of the customers felt it was convenient to use digital payments compared to physical currency during the pandemic © All rights reserved 2021 Transnational Press London
ABSTRACT
In this paper, we offer some preliminary examinations of how COVID-19 pandemic affects Indian consumers' behaviour. In this paper, data is collected from various Indian consumers from different cities. 300 consumers are randomly selected to fill the questionnaire. (76 responses are from a semi-urban city in Uttar Pradesh, Aligarh, 70 were from Delhi/NCR, 100 were from Hyderabad and 54 were from Bangalore). We argue that COVID-19 pandemic offers great opportunities for businesses. We also discuss some potential directions of how consumer sustainable decision making has been shifted due to this pandemic. The results show that Indian consumers' interests have been shifted towards online retailing, online payments, sustainable food habits, and a sustainable lifestyle. This study will help the businesses as well the academicians in determining what consumers are preferring during this COVID-19 pandemic. This is the first study conducted in India that addressed the consumers' behaviours at the best knowledge of the authors.
ABSTRACT
E-learning via electronic mail, the Internet, the Worldwide Web (WWW), and multimedia has emerged as a result of the convergence of digital technologies and growing interest in the computerized delivery of higher education. The rapid emergence of Covid-19, a lethal disease caused by the Corona Virus, shocked the entire world. It was labeled a pandemic by the World Health Organization. This has posed a challenge to the global education system, forcing instructors to switch to an online form of instruction overnight. Many academic institutions that had previously been hesitant to adapt their traditional pedagogical method now have no choice but to fully embrace online teaching-learning. Because the platform is new to students and teachers, it appears that they are having some difficulties conducting their classes. Hence in this paper, we proposed an E-learning Application called EduHelp to design and build a tutoring platform that includes payment validation for each student, lesson summaries with a video summary note, and more. Upload relevant files and papers by automatically identifying and directing them, as well as creating automated questions and monitoring student attention. © 2021 IEEE.
ABSTRACT
Digital technology has created new channels of digital transaction for e-Commerce and financial services distribution companies. The COVID-19 has intensified the adoption of digital transactions. With increased load, digital transactions have become more vulnerable to frauds and have created a lucrative avenue for fraudsters. Digital transactions pose a significant challenge to enterprises and customers for having secure business and financial transactions. To enhance the ease and convenience of the customers and business enterprises, the e-Commerce and financial service providers are deploying sophisticated tools that employ data analytics, AI and machine learning techniques. However, such tools are susceptible to compromise and challenging to enterprises and customers for having secure business and financial transactions. In this paper, we present the issues and challenges in identifying spurious online payments and detecting fraud in e-Commerce transactions. We also present the AI, and data analytics techniques are employed for the detection, prevention and control of online frauds in e-Commerce and financial transactions. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.